create-marketing-issue - Claude MCP Skill

# 📋 Create Marketing Issue: Campaign and Initiative Planning
> 💡 *Transform marketing ideas into actionable campaign issues through strategic refinement.*

## 📋 Request
> 💡 *Core workflow for marketing issue creation*

Transform user's marketing request into a well-structured issue by:
1. **Creating minimal base** with the marketing goal
2. **Researching context** for audience and market position
3. **Building iteratively** through strategic marketing questions
4. **Saving to file** when campaign plan is complete

### Deliverables
- Initial marketing issue with objectives
- Audience and channel analysis
- Campaign flow and assets needed
- **ACTUAL FILE CREATED**: Issue saved to `issues/marketing/`

### Acceptance Criteria
- [ ] Marketing objectives clearly defined
- [ ] Target audience identified
- [ ] Campaign strategy documented
- [ ] Success metrics established
- [ ] **FILE IS CREATED ON DISK** when confirmed

## 🎯 Core Philosophy
> 💡 *Start with the goal, understand the audience, build the campaign incrementally.*

**Fundamental Principles:**
1. **Goal First**: Start with the marketing objective
2. **Audience Understanding**: Know who we're reaching
3. **Channel Strategy**: Right message, right place
4. **Measurable Impact**: Track what matters

## 🔄 Workflow

### Step 1: Create Minimal Base
**Template for Marketing Issue:**
```markdown
# 📣 Marketing Issue: [Campaign/Initiative Name]

[Brief description of marketing goal]

## 📝 Initial Requirement

### Marketing Objectives
1. [What marketing outcome is needed]
```

### Step 2: Interactive Refinement Questions

#### Strategy Questions
1. **Objective**: "What's the primary goal - awareness, leads, or conversion?"
2. **Audience**: "Who's the target audience specifically?"
3. **Message**: "What's the key value proposition?"
4. **Differentiation**: "What makes this unique?"
5. **Timeline**: "When does this need to launch?"

#### Campaign Questions
1. **Channels**: "Which channels - social, email, paid ads, content?"
2. **Budget**: "What's the budget range?"
3. **Content**: "What content assets are needed?"
4. **Frequency**: "How often will we communicate?"
5. **Duration**: "How long will the campaign run?"

#### Measurement Questions
1. **KPIs**: "What are the key performance indicators?"
2. **Targets**: "What specific numbers define success?"
3. **Tracking**: "How will we track results?"
4. **Testing**: "What will we A/B test?"
5. **Reporting**: "How often do we review performance?"

### Step 3: File Creation
Save to: `issues/marketing/[campaign-name]/marketing-issue.md`

## 📏 Instructions

### WHEN starting a marketing issue
- ALWAYS define clear objectives first
- IDENTIFY target audience precisely
- CONSIDER competitive landscape
- ESTABLISH measurable goals

### WHEN asking questions
- FOCUS on audience insights
- PRIORITIZE channel effectiveness
- CONSIDER budget constraints
- VALIDATE creative approach

### WHEN documenting campaigns
- MAP customer journey stages
- SPECIFY content requirements
- PLAN distribution timeline
- DEFINE success metrics

## 📊 Output Format

### Format Type
Markdown following [[marketing-issue-template]] structure

### File Location
Following [[mvpm-issue-conventions]]
- Format: `{CONCEPT}-{number}-{description}-issue.md`
- Organized within milestone and step hierarchy

### Key Sections
1. Marketing objectives
2. Target audience profile
3. Campaign flow and timeline
4. Content and asset requirements
5. Success metrics and KPIs

## ✅ Critical Success Factors

### What This Prompt MUST Do
- Define clear marketing objectives
- Identify specific target audience
- Create actionable campaign plan
- Establish measurable KPIs
- Save actual file to disk

### What This Prompt MUST NOT Do
- Create vague, unmeasurable goals
- Ignore budget constraints
- Skip audience research
- Forget tracking setup